e-Dealer Internet Strategy Planner

e-Dealer provides this planner to help car dealers predict the results of there internet sales strategy for a 12 month plan. The planner allows the user to predict sales by calculating the impact of any increase in unique visitors as well as leads provided by other sources. The conversion rate, closing rate and the number of phoneups are all metrics that can be adjusted to calculate the impact on sales. The planner also lists some of the options a car dealer might consider to increase traffic to their website.