What the Internets top Car Dealers Know

Market Leaders all know that they must have an internet strategy and the ability to measure its performance. They also know that they must aggressively promote their website and know what options are available to them. A market leader understands that their website must be more than brochure it must be a “Portal” and become a destination that is highly ranked in the Search Engine Results Page (SERPs) for as many keyword phrases as possible.

Some Best Practices shared by market leaders in internet car sales:

• Set internet sales goals and develop a strategy to achieve them
• Monitor the performance of their internet strategy with particular attention to the following metrics:
  
  
• Unique visitors
  • Conversion Rate
  • Closing Rate
• Aggressively promote their website
• Effectively manage their online inventory
• Have a single sales process for all sales staff
• Know the value of a database
• Understand the need for long term follow-up of internet leads
• Have a content strategy and are constantly adding new content to their website

As more and more consumers research their vehicle purchase on the internet it is the car dealer who who has embraced the internet and developed a long term strategy to build their online presence who will continue to experience market leading sales.