e-Dealer is proud to announce advanced listings with Kijiji PowerPlay Marketing. PowerPlay improves vehicle listing appearance and provides additional management...
Connections that Count – #FacebookAutoSummit
On March 22nd, 2017, Facebook invited partner agencies like eDealer and OEMs to the Metro Toronto Convention Centre North Building 100 Level for the first Facebook Automotive Summit in Canada.
The day included breakfast, general assembly keynotes for all verticals, vertical specific summit presentations and a networking lunch. The focus of the summit: how Facebook and their platforms (they own Instagram and Messenger by-the-way), can help businesses make “Connections that Count” with their customers.
There were a number of great speakers throughout the general assembly and the automotive summit. Our goal is to breakdown some of the key takeaways from the event and encourage your dealership to lean in to paid digital marketing on Facebook and Instagram moving forward in 2017.
We’d love to help you do exactly that!
Driving Finance Leads
Acura of Hamilton used Facebook lead ads with personalized interest targeting to reach users who were likely to be interested in Acura and in-market for a car loan, resulting in 6+ new deals in just over 2 months and an 81% decrease in cost-per-lead.
You can read the official case study from Facebook here: Accelerating Leads for Auto Loans