Dealer Resources

Posted by Ian McDougald 24 May 2017 0 comment

Social Media Engagement

Thanks to social media, car buyers have tools at their disposal to give your dealership free marketing – and they’re doing it anyway. It’s time that your dealership starts leveraging this marketing.

For any business, word of mouth is the best type of marketing and breeds quality customers.

It’s cheap and car buyers trust their own networks more than brands and companies. Using social media, shoppers can get information from their own networks about brands, models and dealerships before they purchase.

As you’ll see below, car buyers love to show off their new vehicle purchases, especially on Instagram, and why wouldn’t they. It’s conversations like this that your dealership needs to be a part of in order to drive inexpensive engagement and impressions.

Millenial Female Purchasers On Instagram

To share a bit of background, I’m a 23 year old from Brantford, Ontario. The pictures below are people in my own social network on Instagram taken over the last few months.

There’s a few very important things to note here outside of the social media engagement: all of these buyers are between the age of 22-25 and female. Additionally, 3/4 vehicles purchased are SUVs.

Not only are these segments growing, but they are the most engaged users on the fastest growing social media platform in the world, Instagram.

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Posted by Ian McDougald 29 Mar 2017 0 comment

Connections that Count – #FacebookAutoSummit

On March 22nd, 2017, Facebook invited partner agencies like eDealer and OEMs to the Metro Toronto Convention Centre North Building 100 Level for the first Facebook Automotive Summit in Canada.

The day included breakfast, general assembly keynotes for all verticals, vertical specific summit presentations and a networking lunch. The focus of the summit: how Facebook and their platforms (they own Instagram and Messenger by-the-way), can help businesses make “Connections that Count” with their customers.

Facebook Auto Summit

 

There were a number of great speakers throughout the general assembly and the automotive summit. Our goal is to breakdown some of the key takeaways from the event and encourage your dealership to lean in to paid digital marketing on Facebook and Instagram moving forward in 2017.

We’d love to help you do exactly that!

Posted by Ian McDougald 23 Feb 2017 0 comment

Great news! Instagram recently announced an exciting new ad type and expanded creative options on their advertising platform.

We’ve been helping dealers reach more customers through Facebook and Instagram and now we have more flexible ad types to help drive leads, traffic and sales for your dealership.

Instagram Lead Generation

This new ad type has been incredibly successful for our dealerships on Facebook, specifically those interested in generating subprime leads for their dealership. Acura of Hamilton continues to perform well, so well in fact, Facebook decided to create a case study in conjunction with eDealer to highlight their success.

To date, Acura of Hamilton’s subprime cost-per-lead is $26.12.

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An example of Facebook lead gen advertising for Acura of Hamilton. The process will be very similar on Instagram.

Posted by Ian McDougald 17 Feb 2017 0 comment

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Driving Finance Leads

Acura of Hamilton used Facebook lead ads with personalized interest targeting to reach users who were likely to be interested in Acura and in-market for a car loan, resulting in 6+ new deals in just over 2 months and an 81% decrease in cost-per-lead.

You can read the official case study from Facebook here: Accelerating Leads for Auto Loans

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Posted by Ian McDougald 13 Dec 2016 0 comment

1. Photo and video

Instagram is a mobile platform that’s driven by both photo and video content. Got a brand new vehicle on the lot? Share it with your audience by taking a quick picture on your phone, or better yet, upload a walk around video. The platform is also a great way to bring your customers into the dealership without them having to step a foot inside.

You’re able to share your dealership and employee culture, walk customers through your service bay or around your lot. Many dealerships are already creating and sharing this content on Facebook, Twitter and YouTube, why not share it on a platform like Instagram where visual content thrives.

With an Instagram business account, you can have a CTA button attached to your account as long as it’s connected to your dealership Facebook page.

The new “Stories” feature allows your dealership to share daily updates that aren’t locked to your profile and will disappear after 24 hours similar to the functionality of Snapchat.

2. Cars are sexy

There are few things in life that photograph or videograph as well as cars.

Cars are extremely popular on Instagram with millions of users engaging with OEM instagram accounts and popular accounts like @black_list and @carlifestyle. Artistic photography that features a unique interior feature or special vehicle trim is something that might not work well on platforms like Facebook, but can be very successful on Instagram. Need inspiration? Check out some of the content from popular Instagram accounts below:

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Black_List has 2.4m followers and posts 2-3 times every 24 hours. Their account features super cars, luxury cars, motorcycles and more.

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