Next Generation Web Development

Converting Traffic into Leads

Driving traffic to your site can become expensive and if your site is unable to convert traffic into leads then your efforts have been wasted. A conversion rate is a measurement, also often referred to as a metric, which is defined as the percentage of visitors who take or complete a desired action. This is probably the most important metric you can measure. By measuring a percentage of visitors you can gauge how well or how badly your website is doing regardless of traffic levels.

The conversion rate of a market leading website of the top 5% of Car Dealers is 4% (R. L. Polk 2005 Study) an acceptable conversion rate would be around 2.5%.

e-Dealer’s Next Generation Websites are developed with careful consideration for Information Architecture and Calls to Action essential to achieving a high conversion rate. Strong Information Architecture means that your website has been designed so that visitors to your site are able to find what they are looking for fast and with as little effort as possible. Calls to Action that offer visitors to your site information in exchange for their contact information are easy to find and have been tested and proven to achieve an optimal conversion rate.