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Converting Traffic: PowerUp Tools and Features
Building quality traffic to your website is only the first step in digital marketing success. Without conversion, increased traffic does not equal success. In many cases, conversion strategies are built on trial and error platforms over the course of years. eDealer has been building strategies for conversion since 2001 with our lead generation engine – Carloanscanada.com (among others). Over the past decade eDealer has perfected strategies for conversion - building our websites up to become the highest ranked in Canada for conversion (independently reviewed). Strategies for success in online conversion include two primary elements:
Technology:
eDealer tools and features are second to none in the automotive industry. From our perfected credit application and forms, to our fourth release of website inventory marketing, we have done the research and put in the time required to deliver the tools for success.
Presentation by Design:
How do you grab an AIUs (automotive internet user) attention? How do you get them in the door of your dealership? By delivering the information they need in an efficient and easy to use package. There are four types of AIUs who will visit your dealership website based on their current state of mind and the products they seek:
1. New car buyer still early in the purchase cycle. This buyer is looking for general information and may be intrigued by special offers and promotions.
2. New car buyer looking for a specific vehicle or information. This buyer is looking for specific information and wants to find it fast!
3. Used car buyer still early in the purchase cycle. This buyer is either looking for a “Deal” or something that catches their eye.
4. Used car buyer looking for a specific vehicle or information. This used car buyer has already had experience dealing with dealers and needs to be handled carefully.Does your dealer website speak to each of these users on every page? Contact eDealer for a free assessment.
