About our advanced listings….

Kijiji PowerPlay Ads embed a Youtube video of your vehicle as the first picture in your listing. This means that users can just “click to play” the video without leaving your listing.

YouTube videos embedded right into your listing…

YouTube Videos Embedded as The First Image in the Kijiji Listing

Automatic Updates: These updates will be applied to every vehicle sent to Kijiji.

Vehicle Options: Once entered into PowerUp, options will automatically be included in its listing on Kijiji. This eliminates the need to post the same information twice.

Vehicle Options automatically pulled into your Kijiji listing…

Vehicle Options Automatically Pulled Into Kijiji Listing

Automatic Was/Now Pricing: In your Kijiji listing, the “Suggested” price for the vehicle in PowerUp will appear as the $Was price in the Kijiji listing, and the “Internet” price will appear as the $Now price. If your vehicle does not have an “Internet” price in PowerUp then there will be no Was/Now price text included in the Kijiji listing.

Was/Now pricing now automatically updated into your Kijiji listing…

Was/Now Pricing Included In Kijiji PowerPlay Listings

User Defined Updates: These features only display information that you want.

Dealer Name/Phone/Address/Website: Quickly and easily include this information in your Kijiji listings. In addition, submit links to New, Used, and Build and Price pages. These powerful back links will help increase organic website rank and click through from Kijiji listings.

Kijiji listings with retail links and dealer contact info…

Kijiji Listings With Retail Links & Dealership Contact Info

Kijiji listing without retail links or info …

Kijiji Listing With No Retail Links or Dealership Contact Info

Promoting your Kijiji lisitings is easier than ever

What’s the end goal of any advertising initiative? To generate sales. Drive in more quality leads from PowerPlay Kijiji listings painlessly with “Promote” and “Bump” features in PowerUp.

Trouble finding your ad on Kijiji? PowerPlay’s “View Listing” button makes seeing your listing for any vehicle just one-click away.

You can choose from Kijiji’s 5 different listings enhancement options:

Kijiji Ad Enhancement Options - Bump, Top Ad, Highlight, Urgent, & Homepage Gallery

Enhance your listings real time in bulk fashion…

Perform Bulk Actions on Any Number of Kijiji Listings

See Your Listings in Kijiji with the "View Ad" Button

Promote Any Kijiji Listing From Within PowerUp

Keeping track of it all…

Enhancement Counter: Added to each vehicle to keep track how many times that listing is enhanced or promoted in Kijiji.

Ad Enhancement Counters Track Kijiji Promotion Efforts

Statistics Counter: This shows you how many times a vehicle listing was viewed, how many times it was replied to, and how many phone clicks the listing received.

Ad Statistic Counters Track Metrics Like Views, Replies & Phoneclicks

Aggregated Enhancement Counter: Displays all of the enhancements for all listings over the last month.

Aggregated Counter Shows All of the Activity for the Month

Other features we added:

ADF Email Support

PowerPlay converts Kijiji lead notifications to ADF/XML format for easy integration with 3^rd party CRM systems.

HTML Description Editor

The custom HTML or Plain text descriptions in PowerUp automatically enhance your vehicle listings on Kijiji.

CarProof Reports

The CarProof Report tab provides users with a description of Carproof benefits, in addition to the full report (where applicable). If the report is unavailable, the user can request one via “Ask for it” call to action.

Contact e-Dealer to learn more about what Kijiji PowerPlay Marketing can do for you!

Call us: 1-866-776-9446

Email: sales@edealer.ca

With micro sites, catering to a specific product or service, car dealers can easily deliver unique and targeted marketing campaigns. Micro sites can benefit car dealers by providing a a targeted landing pages for a new or existing paid search advertising campaign.More targeted content is also advantageous for organic search.

The real benefit of a micro site is flexibility. If you have a lucrative product, service, or profit center, why not utilize a marketing tool specifically for it? Best of all, a micro site is smaller and more manageable than a dealership’s primary website.

Opportunities arise with micro sites because they help extend the reach of your dealership by helping you communicate with a niche audience. And because they’re so specific, micro sites are a great way to optimize for a specific keyword or phrase, which is helpful for organic search as well. At the average car dealership, there are many stakeholders, including those who want to buy a car, finance a car, service a car, detail a car, etc. For those stakeholders that matter most, or for those who would not respond to content on your primary website, a micro site is the simple solution to drive additional leads.

Here are some of our recently created micro sites

Exceptional Marketing is the life of the party. It’s the person who’s out in front of the crowd drawing attention and getting everyone’s phone number. Get in front of consumers first, and exceed their already elevated expectations – or stand in the crowd and become one of the herd. The difference is exponential. As a major retailer in consumer goods, dealers are in a vastly competitive online marketplace that is changing every day. Strong execution and exceptional best practices have become the difference between the focal point of the market and sitting in the corner at the party.

Five to Ten years ago our focus was to manipulate the system and generate as many top listings as possible for short tail keyword phrases like “Used Cars” or “Car Loan”. With the playing field we call Google more level today than ever, the focus has shifted away from organic optimization and towards consumer behavior. While proper organic optimization is still a crucial building block in the foundation of an online marketing strategy, all it does is get you to the party – and that’s not the point.

Knowledge is Power – But not in the traditional sense. In this practice, we try to provide consumers with more information than our competitors, influencing their click through behavior. When marketing your inventory online, highlight the special impact features that feed consumer wants. Feature these items in the title and description of your online listings to separate your vehicle from the field. Include payment terms and incentives which answer the questions before they’re asked. The key isn’t to rank in the top 5 for every short tail search anymore. Today, we need to compete on a much more granular level, optimizing our listings for consumers – not just the search engines.

In addition to organic and listing optimization, paid search optimization has been a key component in exceptional marketing campaigns today. Using many of the same techniques as yesterday’s search engine optimization specialists, traditional advertisers have taken the path of the masses, rather than the elite. It only takes the right “click” to sell a product, not the most clicks. The traditional path finds advertisers spending significant budget driving “traffic” rather than sales. The key to exceptional search engine marketing lies in generating the right clicks, at the right price. Focus in on consumers towards the end of the sales funnel rather than the top of the “New Car” or “Used Car” stage for quality clicks at a low price.

As a marketing strategist and branding advocate, I will never discount the value of quality long-term branding strategies. Strong branding efforts will always pay dividends in the long-term future of your business. However, the amount of information available to consumers online has changed the impact of the dealership “brand”. Many of today’s consumers are shopping based upon price, perceived value, and stranger’s reviews. It takes more than your traditional branding campaign to break through the clutter in today’s market. An exceptional online marketing campaign does just that, impacting consumer behavior via relevant retail focused inventory merchandising.

Kyle Orlando, Marketing Strategist
e-Dealer.ca

Make better decisions with strategic management information. From the Manager Dashboard, view lead statistics, assign leads, monitor employee performance, and measure sales ROI. Smart Dealer provides a robust reporting engine that allows management to design, build, and print comprehensive reports in minutes. Status and action logging provide a complete transaction history and comprehensive lead audit trail.

Low Cost/High Performance 

Power Up’s subscription-based pricing reduces total cost of ownership. There’s no software to buy, no servers to maintain, no network administration, and no cost for upgrades and enhancements. This is all available at a fraction of conventional software costs. Our state-of-the-art functionality is regularly upgraded and maintained by our internal staff of technology experts.

Increased Efficiency

Increase profits with fewer resources. Power Up can import from 3rd party services, eliminating the need to gather, organize and distribute leads from online and offline sources. Smart Dealer seamlessly integrates with loan processing services, including DealerAccess™,Curomax™, and Route ensuring a smooth transition from customer qualification to full funding.

Easy-to-Use

Its highly-intuitive design makes learning to use quick and simple, taking only minutes from start-up. Power Up was built using insights from auto dealers, lenders and sales professionals. Power Up requires little user training, yet offers a robust feature set for all users.

Organization

Enterprise driven hierarchy allows for dealer group management and custom user functionality based on user roll and business rules.

Smart Automation

Create dynamic e-mail and reminder triggers based on status and action changes. In addition, Smart Dealer provides a bulk distribution engine for automated high volume multimedia e-mails to potential customers.

Accountability

With Smart Dealer, the Sales Manager will be able to establish the sales process and then “at-a-glance” determine whether the salesperson has completed the designated tasks.