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Measuring Success: Google Analytics and Custom Reporting

How do you measure success of your digital marketing strategy? More importantly, how do you measure return on your investment?

Leveraging both Google analytics from your website, and conversion data from PowerUp CRM, eDealer delivers custom monthly reports based on overall performance. Performance guidelines are based on factors like:

  • Unique Visitors
  • Bounce Rate
  • Time on Site
  • Month by Month and Year by Year Trends
  • Website Conversions
  • Outside Digital Media Conversions

Your experienced account representative will walk you through your monthly report, focusing on the KPIs (key performance indicators) above. However, reporting on results is only half of the value in custom eDealer reporting. The power of custom reporting is in recommendations on market leading best practices. While measuring the success of the past is important, implementing strategies for future success is a key component of the eDealer value core. Your account rep will deliver recommendations based on your monthly results, delivering a roadmap to your future success.

eDealer leads the digital automotive marketing industry in technology, our experts in internet car sales build market leaders.