Your first question should be" Do I know if my marketing efforts are driving traffic to my website?" The host of your website should provide analytics that tell you just that. e-Dealer provides up-to-date analytics to all the websites we have built and hosted accessed with a click of your mouse in the tool bar of Digital Marketing Technology Solutions.

Smart Dealer websites will give you reports on how much traffic your website is receiving, which keywords are bringing you traffic, which websites and more. If your report clearly indicates significant traffic to your website but you are failing to convert more than 2% of visitors (conversion tracked in DMTS) to your website into leads than your problem may not be how much traffic you are generating but the ability of your website to capture and convert a visitor into a legitimate lead.

If the report indicates that your current efforts are not driving traffic to your website the good news is you know what isn’t working. Let e-Dealer help you develop a strategy to drive traffic to your website.

I know my website is receiving plenty of traffic but it is not producing leads. How do I convert traffic to leads?

There are a number of factors that may be affecting your ability to convert traffic to leads.

1. 1. First, are you driving your target customer to your website? If someone is looking for a speed boat and you sell new and used cars the answer may be that simple.

2. 2. The problem can be inherent in the design of your website. A well designed website will be the result of careful research of who your customer is and what they are typing in the search engines (See Keyword Research).

3. 3. Attention to information architecture will ensure that a visitor to your site can find what they are looking for with little effort and decrease your bounce rate while increasing the time visitors spend on your site. It is no secret that the longer a visitor spends on you site the more likely you will establish a relationship with them.

4. 4. You establish a relationship by capturing contact information of visitors to your website. Your website should have plenty of "Calls to Action" that don’t just ask a visitor for their contact information but promise an exchange of valued information in return. e-Dealer's Next Generation Web Development offers many "Calls to Action" that are the result of extensive research and proven market testing.

Learn more about Capturing leads