With Smart Inventory, the imaginary sales rep becomes a reality as customer relationship marketing techniques are applied to today's sophisticated automated-response technology. Using simple yet comprehensively-designed tools, sales reps can create vehicle search requests based on their own unique criteria. Sales reps can also create personalized search requests in response to phone-ups and floor traffic. Any number of specifications, including: brand, price, features, monthly payments and more can be entered. Immediately after this information is captured, Smart Inventory can scan current stock and display vehicles that match or are similar to the visitor’s requests. If there is no matching inventory, the customers’ requests will not be forgotten - as inventory turns, Smart Inventory remembers the criteria and it will automatically show up on the proper screens with vehicle information and photos that correspond to the customer's original specifications.

When you consider the potent combination of Smart Inventory and Smart Dealer you will discover technology that will give you five different ways to establish a relationship with your customer then meticulously manage that relationship throughout the entire sales cycle, close more deals, and increase sales.

Featuring Market Analysis

Your customers have the information they need to make an informed purchase. Now you have the information you need to remain competitive. Smart Dealer’s Market Analysis will allow you to compare the pricing of your inventory with the pricing of similar vehicles in your market place. When used in conjunction with Smart Inventory you are able to instantly make informed pricing changes to ensure that you haven’t priced your inventory out of the market. The market analysis will also allow you to analyze the average retail market price of an incoming or pending trade. In many cases this will help you educate your customers as to the real value of their trade.

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