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Inventory Marketing: Finding the Right Mix
Success in digital marketing is achieved through a positive, balanced marketing mix. A successful marketing mix yields the maximum number of internet based leads at the lowest possible CPC (cost per conversion).
How do I find my balanced mix?
Begin by assessing your current mix. Benchmark your current marketing efforts through the following KPIs (key performance indicators):
- How many leads did I receive last month vs. how much was my marketing spend? (Total Cost per conversion)
- How many leads did I receive from each of my marketing efforts last month individually vs. amount spent on each effort? (Cost per marketing channel)
Next, an assessment of short term goals and long-term objectives:
- How many leads do I want to receive per month?
- What is my Ideal Marketing Budget?
Analysis and Execution:
An experienced marketing consultant from eDealer will work with you to analyze your benchmarks vs. goals to help determine the best possible marketing mix for your Dealership. Once your new marketing strategy is set for execution, we will work with your team on internet sales best practices to insure maximum conversion, ultimately driving your cost per conversion down in the process.
See Tools and Features for more information on our Inventory Management products…
