The online consumer is in control and with a click of their mouse can take their business elsewhere. Be confident that your online inventory is competitively priced. PowerUp Market Analysis will allow you to compare the pricing of your inventory with the pricing of similar vehicles in your market place. When used in conjunction with Inventory you are able to instantly make informed pricing changes to ensure that you haven’t priced your inventory out of the market. The market analysis will also allow you to analyze the average retail market price of an incoming or pending trade. In many cases this will help you educate your customers as to the real value of their trade.