Responsive Websites are the most important piece of your online marketing mix. An exceptional responsive website communicates your brand image and value proposition to your target customers. At e-Dealer, we understand the importance of these factors in building your brand through retail focused digital media strategies.
Content Management System
Flexibility: Content Management System (CMS)
An out of date website is the equivalent to dilapidated showroom . One key component of a successful website is new, relevant content. However, updating text, images, and inventory is an expensive and time consuming task with most sites. Every e-Dealer website is built on the open source platform with CMS, significantly decreasing the time and cost constraints of the past. Our open source content management system has thousands of user friendly features and updates every day. By providing these tools and training, e-Dealer websites give you the power to add as many pages of content as you choose. Need to update information or replace an image on your Service page? No problem. In a few short minutes you can update all of the content and images on the page in question. e-Dealer provides onsite training and best practices which give you the skills and tools needed to keep your site up-to-date and ahead of the competition.
Search Engine Optimization(SEO)
Creating Traffic: Search Engine Optimization (SEO)
SEO is a term you hear a lot in the information age dominated by success in Google delivering traffic to your website. Quality SEO is an indispensible building block of success in digital marketing. However, there are many misconceptions about what SEO is, and what is required to deliver a search engine optimized website.
I need to consistently update SEO on the existing pages of my website
If your website is optimized properly from the onset, there should be no need to update existing pages of content – unless the content changes.
I pay a company monthly fees for SEO services which help me rank better in Google and create more traffic to my website.
Monthly services can be useful if the service is focused on creating quality back links – delivering specific results, based on predetermined goals. However, many SEO monthly service providers claim to optimize your site through title bar and meta tag modifications. These services have a negative impact on opportunity cost in your marketing budget.
SEO is too complicated. I need an expert on staff to keep my website competitive within Google search results.
e-Dealer has trained thousands of dealership employees to properly manage SEO through meta tags, title bars, and descriptions on their webpages.
With a support team reachable via phone and email 12 hours a day – 6 days a week – e-Dealer will lay the solid foundation a groundwork for SEO on your website, while providing the easy to use tools and knowledge needed to keep your website ahead of the competition.
PowerUp Tools and Features
Converting Traffic: PowerUp Tools and Features
Building quality traffic to your website is only the first step in digital marketing success. Without conversion, increased traffic does not equal success. In many cases, conversion strategies are built on trial and error platforms over the course of years. e-Dealer has been building strategies for conversion since 2001 with our lead generation engine – Carloanscanada.com (among others). Over the past decade e-Dealer has perfected strategies for conversion – building our websites up to become the highest ranked in Canada for conversion (independently reviewed). Strategies for success in online conversion include two primary elements:
e-Dealer tools and features are second to none in the automotive industry. From our perfected credit application and forms, to our fourth release of website inventory marketing, we have done the research and put in the time required to deliver the tools for success.
Presentation by Design:
New car buyer still early in the purchase cycle. This buyer is looking for general information and may be intrigued by special offers and promotions.
New car buyer looking for a specific vehicle or information. This buyer is looking for specific information and wants to find it fast!
Used car buyer still early in the purchase cycle. This buyer is either looking for a “Deal” or something that catches their eye.
Used car buyer looking for a specific vehicle or information. This used car buyer has already had experience dealing with dealers and needs to be handled carefully.
Google Analytics and Custom Reporting
Measuring Success: Google Analytics and Custom Reporting
How do you measure success of your digital marketing strategy? More importantly, how do you measure return on your investment?
Time on Site
Month by Month and Year by Year Trends
Outside Digital Media Conversions