Search Engine Marketing

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  • Search Engine Marketing

As a Google SMB Certified Partner, e-Dealer is among the top suppliers in North America offering fully managed SEM. Through our partnership, we leverage the knowledge and expertise of the top experts from around the world. Stay ahead of the curve by gaining access to the newest features and products offered by Google to fit your marketing and advertising needs.

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The Challenge

Increase quality traffic to your website by influencing consumers with targeted advertisements. The goal in developing an optimal marketing mix is to increase sales without significantly increasing customer acquisition costs (or lowering acquisition costs). PPC marketing does not only amplify quality traffic and leads to your website – but lowers your overall customer acquisition costs with the strongest ROI metrics in automotive marketing.

A well executed automotive SEM/PPC strategy will include two key components:

Well targeted long tail keyword phrases drawing quality retail based traffic
Compelling retail ads which influence consumer behavior and call users to action first

The Solution

Campaign and strategy developed in conjunction with e-Dealer’s Google Adwords Certified Search Advertising Experts

New, Used, and Competitor targeted Campaigns
In depth monthly reporting and refinement
Quality ads written by real people (not computers)
Inventory specific focus
No contract

The Result

A fully managed solution with experience and knowledge of the industry, PowerUp SEM will dominate the other channels in your marketing mix through pure production and return on investment. In addition to traditional PPC (pay-per-click) initiatives, the e-Dealer SEM management team will deploy highly targeted campaigns across the display network, re-marketing channels, as well as Youtube Trueview. Bottom line, these are the results you’ve been looking for:

  • Lower CPC (cost per click)
  • Increase Leads
  • Lower CPL (cost per lead)
  • Cost Effective Branding
  • Lower CPS (cost per sale)
  • Higher Conversion Rates
  • Lower CPV (cost per view)
  • Positive Organic Impact
  • Increased Traffic
  • Real Accountability & Measurement
More Quality Traffic Lower Marketing Costs More Quality LeadsIncreased Sales

SEM Examples

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