Internet Superstars For many car dealers the internet is still a mystery. Most recognize the potential but few have been able to exploit the internet and achieve the kind of success that we at e-Dealer have seen. What kind of numbers are we talking about? While most car dealer websites generate less than 3,000 unique visitors a month there are dealerships that with website that generate over 100,000 unique visitors. These are the Superstars of the internet and represent very small number of dealerships. The point is that is has been done. A Car Dealers Internet Strategy can and has become an important source of sales for many car dealers.

e-Dealer’s Top Dealer Websites 1. Over  100,000       Superstars Exclusive club can count on one hand 2. Over 20,000 Rising stars Still a very small number who are fast learners 3. Over 15,000      Pros This club is getting bigger with new members joining every 6 months to a year. Still a small group. 4. Over 10,000     New Experts This group gets it and is the fastest growing group.

Both Superstar and Rising stars are Dealerships who committed to the internet early on. Their internet programs are over 5 years old. The Pros and our New Experts tend to have committed to the internet in the last 3 years. Commitment meaning dedicating resources and making an effort to understand all the options and working with suppliers who provide the much needed expertise.

How do Unique Visitor Impact on your Sales!

What can you expect? Well if your website is performing at an acceptable level (2.5 % conversion rate) you should sell 2 to 3 cars for every 1000 unique visitors to you site. These sales are from contact information that is generated directly from the website. The website should generate additional 3 to 5 phone calls for every lead and should achieve double and even triple the number of vehicles sold as a result of leads generated directly from the website. The total vehicles sold for every 1000 unique visitors should be of 8 to 12 . The top 5% of dealer websites will convert at 4% and will see significantly higher numbers. learn more

Note:
Don’t be fooled by suppliers who focus on hits or presents numbers that are simply not reliable. Developing a market leading internet campaign requires a commitment and a long range strategy. Beware of promises to achieve ridiculous high traffic over night. If it to good to be true is probably isn’t.