All car dealers have experience with traditional Marketing but many have not taken advantage of their print, radio or television campaigns to promote their website. Experienced car dealers expect a 2% response to a successful direct marketing campaign. But a market leader will know that by featuring their website in the direct mail they will reach an entirely new customer. Who is this customer? This is the consumer who is not in the buying cycle right now but may be in the not too distant future. This customer does not want to visit your dealership or respond to your direct mail but they may visit your website if, for example, they are considering a purchase when they close the sale of their house in six weeks or when they receive their tax return. There is also the online consumer who would never respond to direct mail or any other traditional marketing without first researching their purchase on the internet. By featuring their website in their traditional print, radio and television advertising market leaders realize a higher return on their investment.