Establishing a website content strategy is critical to market leading online strategy. Not just any content but content that has targeted and identified niche market opportunitys and can be incorporated into an effective Search Engine Marketing Campaign (SEM) while at the same time contributing to your websites organic presence. A car dealer who is a leader in online sale knows that once a website has been created their work has only just begun. Your website represents an incredible opportunity to target very specific market by creating content relevant to the target custom or community.