Our Approach
We’ve analyzed the problems consistently faced by dealers when it comes to their Search and Social spend and we’ve aligned our approach with simple to understand packages focused on problem resolution.
Learn About our Success with Google
Adword + Facebook Marketplace
Check out our case study here
Adword + Facebook Marketplace
81%
Decrease in cost
per lead
per lead
6
New vehicles sold in just over 2 months
3x
Return on
ad spend
ad spend
Bespoke Packages
Digital Advertising for Car Dealers
Essential
Includes
- Inventory
- Brand and name
- Service and parts
- Keyword Research
Recommended Budget
$300 - $2,000+
Plus
Features
- All from Essential
- Waze pin
Recommended Budget
$750 - $4,000+
Elite
Features
- All from Plus
- Facebook Automotive Inventory Ads
- Custom Ad Blueprints
- Retargeting
Recommended Budget
$1,250 - $5,500+
Accelerate
Features
- All from Elite
- YouTube
- Robust Facebook Strategy
- Display
Recommended Budget
$4,000 - $20,000+
Add-on Packages
Great additions for your business
Credit Lead/Subprime Gen
Includes
- AVA Equifax Scoring
- Credit landing Page
Recommended Budget
$3,000 - $20,000+
Inventory Clearance
Includes
- Dynamic clearance landing page for new or used
- Clearance bulk image overlays
Recommended Budget
$1,250 - $5,500+
Emotional Data - Programmatic
Includes
- Emotional data category targeting with contextually aligned placements
Recommended Budget
$1,000 - $5,500+
OEM Emotional Data - Programmatic
Includes
- Emotional Data
- Programmatic plus OEM tier1/tier 2 or dealer focus
Recommended Budget
$20,000+
Digital Retailing
Focus on specific digital retailing opportunities within your PMA, and beyond, driving
messaging regarding buy from home, transparency and financing
Recommended Budget
$1,000 - $5,500+
Trade-in Leads
Includes
- Guaranteed Trade
- Trade-landing Page
- Leaderboard banners
Recommended Budget
$1,000 - $5,500+
Conquest
Includes
- Focused Search Display and Social
- Ads targeting competitive brands and models
- Consideration ads
- Drive to SRP’s, VDP’s or custom landing pages
Recommended Budget
$3,000 - $10,000+
Dynamic SRP/VDP targeting
Includes
- Specific ad targeting based on SRP/VDP inventory only
Recommended Budget
$1,000 - $5,500+
Facebook/Instagram Automotive Inventory Ads (AIA)
Includes
- Facebook Catalogue Feed
- Business Page Vehicle Tab with Dynamic Feed
- Feed Only: $100/mo
Recommended Budget
$1,000 - $5,500+
Dynamic SRP/VDP targeting - Programmatic
Includes
- Addition of Display and YouTube
Recommended Budget
$1,000 - $5,500+
Power Conquest - Direct to Device Digital and/or Targeted Direct Mail
Conquest targeting comprising a data specific approach to identifying same or competitive set brand targeting by household
Digital
Campaign set-up
$2,999
Data record
$0.30
Audience targeting
$1,875
CPM
$19.50
Campaign set-up
$1,875
5x7
$1.35 + postage
Power Target - Direct to Device Digital and/or Targeted Direct Mail
Using data and location technology to identify lost customers and target households with either digital or targeting print marketing
Digital
Campaign set-up
$2,999
Data record
$0.30
Audience targeting
$1,875
CPM
$19.50
Tracking Script
$199/mo
Campaign set-up
$750
5x7
$1.35 + postage