So you’re happy with the traffic you’re generating from PPC and SEM campaigns. You’re seeing an increase in conversions with better ROI compared to traditional marketing channels and you’re more easily able to track your CPA and other insights from the data your campaigns are producing. Now you’re asking, what else can I do to build-on and improve my online marketing efforts to drive conversions on my custom responsive website?

The answer is not only simple, but intuitive, user-friendly and too results-driven to avoid: Advertise on Facebook.

1-in-4 car buyers use social media to discuss a recent purchase experience

What is Facebook?

Facebook, as a business tool is: The world’s largest social networking platform which allows businesses to connect and share content with users. 

If the statement above isn’t reason enough to advertise on the platform consider how well the core audience on Facebook aligns with the automotive industry’s target demographic with 41% of users between the ages of 25-54. If that’s not enough, here’s some more compelling Canadian Facebook data:

– 19 million Monthly Active Users (MAU)
– 14 million Daily Active Users (DAU)
– 15 million Mobile Monthly Active Users (MobAU)
– 10 million Mobile Daily Active Users (MobDAU)
– 50% of Internet users are on Facebook daily
– 1 in 5 minutes online are spent on Facebook

To really bring it home, the majority of these stats are from 2014 and have only increased since then.

Leveraging Facebook to Drive Measurable Business Results

Using Facebook for advertising is a process that is managed similarly to traditional PPC campaigns. Campaigns are flexible and created based on real business goals like brand awareness, clicks to website, website conversions, local awareness, promotional offers and more. Everything from ad spend to targeting can be adjusted in real-time based on results.

Ads can be targeted by location, demographic, remarketing, dynamically, but the most powerful feature of Facebook advertising is the ability to target based on consumer interest or behavior. Identifying and leveraging consumers who are communicating with their networks throughout the car buying process is a significant piece that puts you ahead of the competition.

Consumers are already using Facebook as a resource throughout their car-buying process and you can be sure that the number below will continue to grow for future auto shoppers.

24% of auto shopper used Facebook as a resource for their last car purchase

Be in front of your consumers on the devices and platforms they use the most. Anytime, anywhere.

71% use a mobile device during the car purchase process

Get Started on Facebook

Your consumers are always on, they’re increasingly mobile-first and expect personalized marketing. Facebook is the perfect platform to achieve these goals for your dealership. It’s time to set yourself apart from the competition and get in front of your consumers on Facebook.

Commit to a 2 month spend and you could get up to $500 in free Facebook ads. See our promotion:

If you’d like to learn more about advertising on Facebook or you’re ready to get started give us a call or shoot us an email.