Having content on your website helps get potential customers to interact with you, builds trust and authority in AI & organic search engines, and thus rank higher in said arenas, guiding those users to eventually become buyers. As such, the quality of your content needs to be of the utmost quality, or it will make it that much harder for your potential customers to find you, and for AI and organic funnels to rank you in a top position.
That’s where our team at EDealer comes in. Our Content Marketing packages are equipped to help boost the content on your dealership website. This is done through top tier landing pages and blog posts, from model landing pages to comparisons to service and parts content to educational guides and so much more, so that you rank high in search results pages, as well in the new era of AI search. Read on to find out exactly how our Content Marketing Packages (New Vehicle Content Marketing Plus & Accelerate, and Fixed Operations Content Marketing Plus & Accelerate) can help your dealership grow its business!
New Vehicle Content Marketing Plus & Accelerate
Our New Vehicle Content Marketing packages focus on content relating to the new vehicle model lineup of your brand. This is highlighted with building out model research pages, and keeping them up-to-date with each subsequent model years, for all of the models in your brands lineup. Having updated website pages and blogs that are properly optimized will help your dealership rank better in both organic search and in AI tools, show that you’re a knowledgeable player in your automotive field, and will build trust that can turn potential customers into buyers. When all this content is compounded, your dealership stands out from among the competition, and allows your business to grow online.
The Plus package includes the following:
- 2 Pieces of Keyword-Researched Content Per Month (Landing Page/Blog Post)
- Monthly Reporting and Strategy Calls
- Direct Access to a Senior Strategist
- Coordination with Digital Advertising
Our content takes in mind Local SEO keywords in said written content to better help potential customers in the area around your dealership find your business, helping to drive traffic and engagement to your dealership. The Accelerate package, in turn, raises the amount of content to 4 pieces per month, so that you can more quickly raise your online presence and better stay up-to-date.
Fixed Operations Content Marketing Plus & Accelerate
“Fixed Operations” refers to the service, parts and collision departments in your dealership. For our packages, this means us writing content for you for anything involving your service, parts and collision centres, along with accessories, tires, finance, used vehicles and more that isn’t strictly “new vehicle”-related. This includes pages and blogs on topics like foundational departments, finance, tires and parts, used vehicle department, as well as query-based pages and blogs (such as the types of services you offer, like a page for your oil change service).
Helpful blogs featuring information that comes second nature to your trained service technicians, for example, are a great way to show the knowledge of your staff, and makes them more approachable to potential customers. If you offer many services, having website pages that go into further detail so your potential customers know exactly what to expect when they book the service fosters trust and a comfortability that makes it easier for them to reach out and book an appointment.
The Plus package offers everything that the New Vehicle Plus package offers, merely for content that features your fixed operations instead of the vehicles:
- 2 Pieces of Keyword-Researched Content Per Month (Landing Page/Blog Post)
- Monthly Reporting and Strategy Calls
- Direct Access to a Senior Strategist
- Coordination with Digital Advertising
The Fixed Operations Accelerate package similarly ups the amount of content pieces each month from two to three for better online presence.
Grow Your Dealership with Our SEO Content Marketing Packages at EDealer
Sign up with one of our Content Marketing packages, and let our expert content team take care of your dealership’s content to help grow your online presence and reach! We’ll write fresh and unique content every month for your dealership, backed with support from a SEO strategist assigned directly to your account, so you’ll know how it’s doing and what can be done in the future to improve. If you’re ready to take your content marketing to the next level, all you need to do is contact us, and we’ll help get you set up in no time!