Blog

If you do not have a clean, well-organized website, a lot of readers can get lost and frustrated, which will make them go elsewhere. The key to this is having a clean and concise navigation bar that links to the most important pages on your website. This means not posting every landing page that exists in your navigation as you don’t want a convoluted navigation that overwhelms users who are just looking for a simple page. You can always (and should) link off to more of your pages from those foundational pages in the navigation to get around this. Note that just having a navigation bar that looks nice doesn’t necessarily mean it’s at its best. Keep things structured and use sub-menus to your advantage when necessary, and always direct people to clear calls to action so that they know how and where to contact you if they have any questions.

As an auto dealer, you know the basic truth when it comes to selling a vehicle: it’s the appearance of the vehicle that takes a huge part of the focus in the selling process, and that continues on to all the images on your website as well. Your website is another example of showcasing the professionalism of your business, and if your website is littered with a bunch of out-of-focus images, ones that aren’t properly representative of your pages, are poorly edited, or don’t even exist in the first place, that will make customers not even want to continue visiting your website, let alone your dealership. Make sure all of the images on your website are of high quality, and accurately represent what they need to on each page. While OEM images can be good in a pinch, nothing beats actual imagery direct from your dealership, so be sure to show off actual images from inside and outside your business. These are great images to add to your Google Business Profile as well!

A lot of your customers will find your dealership through looking at it on their smartphone, so making sure your website is easy to navigate both on your computer and your smartphone can go a long way. Mobile-first designs do very well in today’s online marketplace, so keep things looking great on both to fully utilize your website. Our EDealer team always has this  type of approach front-of-mind, and will ensure your website performs and looks its best both on mobile and desktop, but make sure you’re always thinking about it as well whenever you’re thinking of adding or changing anything on your website.

One of the biggest sales points when it comes to automobiles is letting the customer value you as a relationship, and not just as a business they deal with. Inject yourself into your content to help showcase your products as you see them, in a tone that represents your identity and allows your customers to further connect with you, and understand your true knowledge of what you’re selling. This is not only about just having a good About section, but should be weaved through every piece of content on your website, whether it’s the blogs, a battery service page, a finance page or more—bring your dealership’s personality out! This further extends to everything you do off your website as well, from social media to video production and more. You want to create a wholesale identity that’s more than just that car dealership down the street.