Why Car Dealer Website Design Is Important
Here are some reasons why car dealer website design is important for a car dealership, and how simplicity will return gains.
Visitors Prefer to Scan
Even if you had only one simple sentence on your website, visitors would still only read every other word. When it comes to browsing the internet, people prefer to scan. Don’t bother fighting this tendency. Instead, embrace it. Provide clear headings and minimal text, and keep your copy short and concise. Use plenty of white space too.
The easier your website is on the eyes, the longer a visitor will stay on your pages, providing you ample opportunity to help them on the buyer’s journey.
The be-all of design is user experience. If users don’t enjoy the experience, no matter how slick or sexy a design is, it’s a failure. By sticking with a simple design, you can ensure your website is easy to use and easy to navigate. You don’t want users to even think about the fact they’re on your site—you want them to just browse and ultimately shop.
Keep in mind simple designs don’t have to be boring or bland. Depending on the vibe your dealership is going for, you can opt for classy, fun, or exciting! Just make sure to keep it simple, and customers will keep coming back.
Simple = Clarity
A simple design that’s easy to use provides a lot of clarity. When you’re asking someone to spend a lot of hard-earned cash, offering clarity is essential. There’s no need to obscure your call-to-action (i.e., “buy this car!”). People know why they’re on your website: they want to buy a car (or are thinking about it).
Demonstrate your understanding of this fact with a simple design, and you will establish trust in the relationship.
Fast Load Time
If your page doesn’t load immediately, you’re going to lose customers. Internet users are impatient. There’s no sense fighting against human nature.
Keep your design simple and responsive, and wherever people choose to look at it—at home on their desktops, on their phones, or on their laptops in the airport—they’ll get quick service and you’ll keep your bounce rate low.
The longer people have to be on your site to understand your call-to-action, find your car selection, or find the answer to a question, the less likely it will be that you’ll convert them into satisfied customers. Simplicity means potential customers will understand your value proposition and respond to your call-to-action. And if they respond to your call-to-action, you’ve started them on the journey to making that final purchase.
A car dealer website design doesn’t need to be flashy, extravagant, or exhaustive. When you’re trying to capture people’s attention and make a sale, simple is best. Simple will load your site quickly, be easy to look, hold your audience’s attention, and explain your call-to-action. When you have these features, the cars practically sell themselves.