Our Digital Advertising department is here to help you sell more cars online, but a lot goes into that thanks to the expertise of our seasoned strategists. Digital Advertising at EDealer consists of four main mediums: Search, Display, Social and Video. Operating through these four prime mediums allows us to deliver fully-managed solutions that stay up-to-date with the modern and ever-changing demands of the auto industry.

Delivering ads with effective messaging, appealing images and distinct engagement measures help set them apart from the competition, and engage your targeted users in a seamless experience. We want to assist you toward a more effective marketing funnel, all while reducing your costs, that’s the bottom line at EDealer. Explore the Digital Advertising solutions available to you, from us, and see how we can help your dealership take the next step.

Search Advertising

Matching a user’s search query with an ad that satisfies their specific needs is the prime objective when it comes to Search Advertising. Not only do these ads serve to get in front of the searchers that you want them to, but it also does double duty in bumping out your competitors, so your ad will be shown instead of theirs. For those with an eye toward cost effective search ads, we utilize several tools that will keep your budget in check.

Key Components:

  • Pay-Per-Click (PPC) advertising matches user search intent in a search engine with a highly-tailored ad that serves to meet their desired needs.
  • Search ads provide a prime opportunity to not only usurp competitors in the SERP, but also doing so with a mind toward improving budget efficiency, thanks to a number of tools.
  • Platforms like Google and Bing.

Display Advertising

We know that you may be working under a strict budget, and through our Display Advertising means we can create cost-conscious solutions that don’t sacrifice on quality. These visually-appealing ads drive traffic, leads, build awareness and shepherd the user across the purchase funnel with ease. All-encompassing access and a swath of opportunity presents itself to reach both untapped and familiar audiences.

Key Components:

  • This cost effective avenue allows you to reach customers with engaging images and creative, along with building brand awareness for your dealership, now and for the future.
  • Our multi-step retargeting strategies allow us to guide users step-by-step through the purchase funnel, affecting every part of their journey.
  • Platforms like Google, Microsoft, and programmatic networks.

Social Advertising

Social media isn’t just about connecting with friends and family, the comprehensive advertising networks on these platforms allow you to both direct traffic to your dealership and develop brand awareness. Whether through the reach of Facebook, the visual flair of Instagram, the professional world of LinkedIn or any other of the specialized avenues of social media sites, we’ll help put you down the path that works for your goals. These ads provide vivid images and content that match their respective lively social media brands, so you can easily connect with your desired demographics.

Key Components:

  • Advertising in the social realm allows us to leverage a number of engaging targeting options with inventive ad formats that mirror the interactivity of their respective platforms.
  • Prospect and customer list matching allows us to strengthen our efforts and benefit you through a wide selection of campaign styles, with everything from upper funnel types to lead generation.
  • Platforms like Facebook, Instagram and LinkedIn.

Video Advertising

People are watching more videos than ever, making it fertile ground for your ads. Just as videos are eye-catching, so will the ads that accompany them. Not only do these ads strike a visual punch, but they’re targeted directly at those demographic and topic interests who would appeal most to your dealership offerings. YouTube and the Facebook Audience Network provide ample opportunity to inform and amuse a captive audience.

Key Components:

  • Attention-grabbing creative that takes full advantage of the vivid imagery and possibilities made easy through modern video capabilities.
  • Demographic, interest and topic targeting is simple and a key for success, improving both specified branding and the strength of the message directed to the exact people you want to reach.
  • Platforms like YouTube and the Audience Network.

To learn more about any of our Digital Advertising services and how we can craft them to suit your end goals, please email sales@edealer.ca. A member of our team will be happy to guide you through our Digital Advertising solutions!

Targeted Direct Mail

Power Target by Mitaa Data

90% of your website visitors leave without a trace.

Utilizing Power Target, you can now engage with approximately half of those who leave your website without engagement.

How It Works

  • Software captures an average of 42% of visitors who leave the site without engaging
  • Identifies missed opportunities
  • Engages the visitor through customized but not overly personalized posted mail
  • Message hyper-targeted to the visitor