Driving Finance Leads

Acura of Hamilton used Facebook lead ads with personalized interest targeting to reach users who were likely to be interested in Acura and in-market for a car loan, resulting in 6+ new deals in just over 2 months and an 81% decrease in cost-per-lead.

You can read the official case study from Facebook here: Accelerating Leads for Auto Loans

Their Story

Committed to exceeding expectations, Acura of Hamilton offers drivers in the Hamilton and surrounding area a wide selection of new or used Acura vehicles, as well as other used makes and models.

Inside of Hamilton’s premier Acura dealership.

Their Goal

Acura of Hamilton wanted to leverage Facebook advertising to help drivers with any credit situation get on the road with a vehicle they love. With a polished Facebook profile and organic content strategy the dealership launched a lead gen campaign with the intention of generating quality credit leads.

Their Solution

Acura of Hamilton partnered with EDealer for an ongoing campaign that launched in July 2016. Our campaign uses lead ads and clicks to website ads to reach users in-market for a car loan and better engage users with subprime credit situations.

We utilized Facebook’s demographic and interest targeting to reach in-market shoppers, Acura owners and other people interested in car financing.

To produce compelling ads, we A/B-tested a number of creatives to identify which combination would perform best. We concluded that Facebook ads with a photo of inventory, no more than 2 lines of ad copy and either the “Apply Now” or “Sign Up” CTA button performed best for their subprime Facebook lead gen ads.

Example of a Facebook Lead Gen ad. When a user clicks the “Sign Up” CTA (left) they’re brought to the 2nd screen (right) where they can autofill or enter contact information.

Generate Leads on Facebook

Want to begin generating leads for your dealership on Facebook and have the success Acura of Hamilton had? Of course you do.

Right now, we’ll give your dealership $500 in free Facebook ads if you spend $2,000 over 2 months!

Shoot us an email or give us a call and we’ll help your dealership drive more leads  at a cheaper cost-per-lead than you’re paying now with Facebook lead ads.