5 Steps to Elevate Your Winter Tire Strategy
Every day we’re subjected to an incredible amount of information, making it easy for important messages to get lost in the mix. While years of repetition has made the importance of winter tires more than apparent to anyone in the automotive industry, it’s still a message that needs to be shared with the general public on a yearly basis. Yes, that very same general public that has a lot on its collective plate right now, making cutting through the noise difficult to do (especially when you’ve got a dealership to run).
But that’s where we come in. Not just experts in online car sales, we’ve got a trick or two up our seasonally-appropriate sleeves to help you ensure your customers know just how important winter tires are, and how easy you plan on making it for them to enjoy a winter of traction. Read on as we break down the five steps to elevate your tire season strategy: a way of helping you share this vital information, leaving your revenue snowballing while keeping your customers both safe and happy.
1. Website
The first step is making it easy for your customers, accomplished by something as simple as adding a link to your Tire Centre in your dealership website’s primary navigation. By directing all of your tire-related paid and organic search traffic to one place, you’ll put your customers right where they need to be—in your wheelhouse, literally—making things incredibly easy for them! Just how easy? Well, by leveraging a software tool from our friends QQuote, you can provide your customers with a quote on a tire package as soon as they’ve shared the make and model of their vehicle.
4. Advertising
As early as the first week of September, Canadian customers’ search queries shift from “school supplies” to “winter tires.” Knowing this, wouldn’t you love a head start on the competition, thanks to highly relevant, targeted, tailored ad copy about winter tire specials at your dealership? How about custom winter tire ads, delivered straight to the social media feeds of potential customers?
Successful digital advertising utilizes a multi-step retargeting strategy that helps lead customers along the purchase funnel from, “Hey, it’s Pumpkin Spice Latte season at Starbucks,” to, “Hey, my local (insert OEM here) dealership has a deal on winter tires”—conveniently dropping them off at a landing page where they can book an appointment or use the QQuote to receive an estimate on a new set of tires. Familiarizing yourself with this sort of digital advertising strategy is a surefire way to see greater online success and, in the process, win winter tire season.
The Next Step: Tire Season Turnkey Solution
Improving your winter tire sales this season is good for both you and your customers, but finding the time to do so isn’t always easy. That’s where EDealer is happy to come in—giving you the boost you need to win tire season. Our five step system has been carefully designed to ensure we cut through all the white noise, targeting your customers before all that white stuff falls. And the best part is, you can sit back, relax, and watch those winter tire sales improve by utilizing these well researched and vetted techniques. To learn more about our Tire Season Turnkey Solution simply contact your Performance Manager, or get in touch with us via the link below, and you’ll be a step closer to winning winter tire season!
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