How to Increase Online Auto Sales
When people want to make a purchase, they head to the internet first. This means that when they’re looking to buy a car, they’re looking at your website before ever setting foot on your lot.
Here are some methods you can use to increase your online auto sales and improve your bottom line.
Make Your Website Responsive
There’s a smartphone in nearly every pocket these days, and for many people, that’s their primary entry point to the internet. If your website is not responsive, it’s not going to be 100-percent functional on a phone’s screen, and you’re going to lose a potential customer. What’s more, your website might not even show up in search engines.
As the world gets more and more mobile, make sure your site does, too.
Use High-Quality Images
Your website should include quality everything, but images are at the forefront. For most purchasers, their buying decisions are about much more than just finding a vehicle that will get them from A to B; there’s a visual essence to it as well. By showing off your stock in the absolute best way (i.e., with high-quality images), you’re more likely to make the sale.
Just make sure you don’t let high-quality images slow down your site. Find the right balance between quality images and speed.
There is a lot you can do with a blog on your website. First, it provides a whole lot of content that will attract search engines to your site, which means when someone searches for keywords, yours will be one of the first sites to pop up.
Beyond that though, it also allows you to tap into the communities that are interested in cars. You can become an expert, which helps builds your credibility and trust. With regular informative, useful, and entertaining content, it’s also a reason for your visitors to come back again and again.
Get Some Influencers
Influencers are social media personalities in communities who have large audiences and a wide reach. They have the ability to influence people, so by getting them interested in your products, you are essentially tapping into their networks.
This pairs really well with your blog, as people will come to your site to see what the influencer is saying. By working with an influencer, it’s also a positive way to get plugged into the community. If done right, this will help you, the influencer, and the community.
Leverage Email Marketing
People may complain about email, but we’re all still using it. Email campaigns are still shown to be one of the most effective ways to reach potential and current clients—you just need to do it right. Don’t “cold call” email contacts; instead, offer rebates, giveaways, or content on buying cars. This way, you focus your email campaigns on people who are already interested. It’s a great way to keep in touch with prospects as they move through the buyer’s cycle.
There are many ways to improve your online auto sales, and these methods are just a start. You need to carefully consider how you’re going to reach people online. Even if a person still wants to visit a car dealership in person, the odds are good that they will visit your website first. You want to present a great face first and offer a positive user experience.