Key Elements to Online Merchandising
Inventory is a primary component of your website; taking your merchandising above and beyond can make the difference between good and great listings.
What separates the good from the great? It’s simple: offering the customer as much relevant information as possible. This transparency builds trust and confidence. Here are some key items you should consider:
- Live photos vs stock images
- True pricing vs MSRP or “$CALL” for price
- Descriptions – tell the customer why this vehicle is so incredible
- Payments – help the customer visualize getting into a vehicle by showing them what they may be paying for it
Here is an example using no visible merchandising:
Below is an example using merchandising best practices:
If you’re using PowerUp to merchandise or create your vehicles, make sure your inventory staff are trained on our tools and set up for success.
The primary contact during the website development process is typically the Dealer Principal or Marketing Manager, however, this may not be the person adding photos, descriptions or modifying pricing.
Ensuring your inventory is properly merchandised affects more than just your website. If you’re syndicating inventory from PowerUp, you want to ensure that all of your listings have the proper merchandising.
EDealer offers several tools to help simplify your merchandising experience. We offer an easy-to-use mobile app for capturing photos, as well as bulk edit tools for adding and modifying pricing, descriptions and overlays.
Every week EDealer offers Inventory Management Training. Register now