EDealer is your top source for an all-encompassing website experience and high level representation in search engines. The framework for all of this is built through Search Engine Optimization (SEO) and management. Our strategists are experts in making sure your website is easily read by Google, that you’re visible in the local algorithm and that you’re continually ranking in the organic algorithm and driving traffic to your most important pages through effective content marketing.

To get your dealership where it needs to go online, we have eight SEO packages designed specifically for dealers like you. A new website built with us will always be SEO-optimized at its inception, but that’s just a one-time helping hand. The true value and success of SEO is seen through consistent and ongoing work. Whether you require Local, Technical or Content Marketing SEO assistance, or all three, there’s a package to suit your needs.


Local SEO

Your website has long been considered the one online focal point for your business, and while still exceedingly important, there’s another realm you need to have control over for a properly holistic dealership presentation. The Local SEO algorithm concerns people trying to find local businesses by making relevant searches. Huge components of this include your Google My Business Profile Listing (almost a secondary website at this point) and your position in Google Maps, with optimization and monitoring of these segments being extremely significant for growth. Our Local SEO packages make certain your dealership is seen by those interested in businesses like yours.

Local SEO Essential

This introductory tier gets your dealership acquainted with the base level necessities for Local SEO. Google My Business optimization is the cornerstone of this package, along with Google posts (more defined GMB work is done in the Accelerate package). Monthly reporting will keep you up-to-date on the performance of your dealer profile, and how it’s faring from desktop to mobile. Our Essential offering is called that because we believe it to be vital, an integrated part of your dealership’s comprehensive online solutions.

Local SEO Accelerate

The Essential package gets your foot in the door in the Local SEO sphere, but the Accelerate packages busts it wide open and covers every facet that success in the area demands. In-depth Google My Business optimization features and monitoring are added, such as products & services support and spam fighting. Citation building is included as a key cog in expanding out your dealership’s presence across the internet. Your connection to the teams at EDealer deepens with this package’s strategy and performance calls, direct access to an analyst and connection with the Digital Advertising team. 

Advantages over Essential

  • Strategy & Performance Calls
  • Direct Access to an Analyst
  • Citation Building
  • Google Review Management
  • Google Products & Services Management
  • Google My Business Spam Fighting & Troubleshooting
  • External SEO Audi Review
  • Coordination with Digital Advertising

 

Package Features Local SEO Essential Local SEO Accelerate
Market/Keyword Research Yes Yes
SEO/Keyword Reporting (Monthly) Yes Yes
Strategy/Performance Calls No Yes
Direct Access to Analyst No Yes
Local Algorithm Audit Yes Yes
Citation Building No Yes
Mobile SEO Yes Yes
Google My Business Optimization Yes Yes
Google Posts (Weekly) Yes Yes
Google Review Management No Yes
Google Products & Services Management No Yes
Google Spam Fighting/Troubleshooting No Yes
External SEO Audit Reviews No 1 (per year)
Coordination with Digital Advertising No Yes

Technical SEO

Technical SEO concerns the foundation of your website. Whether you’re building one for the first time or trying to repair your current one as you go, it’s important to consistently maintain the framework of your site. Unfortunately, you can’t just dump words and text onto a page and expect search engines like Google to fully understand what you’re trying to get across. That’s where technical SEO comes into play, making sure your website pages effectively “speak Google’s language,” thus easily making them more simply able to be crawled, and then indexed for your prospective customers to find. It’s not always visible, but it’s doing the hard work underneath the surface of your website. If you need someone to see it for you, our technical SEO packages will keep your website structured and built to thrive in the modern search engine.

General Technical SEO Essential

Our base technical SEO package provides all-important monitoring of some of your website’s most crucial elements. This package is perfect for those who create their own content, but who may not be up to snuff on modeling it to SEO standards, we’ll pick up the slack. Or, perhaps you’re just worried about your website’s structural performance, maybe it’s never been audited for proper technical SEO quality, we’ll take care of that, too. And, thanks to our monthly reporting you’ll see the exact issues with your site and what we’re doing to resolve them.

Advanced Applied Technical SEO Accelerate

If those Advanced, Applied and Accelerate words weren’t enough of a clue, our top tier package is for those who want the absolute height of our technical SEO services. Added on here is additional optimization, utilizing structured data and schema markup, which is code built into your website that provides better constructive extensions and data for users. Two extra audit reviews serve to show our advantages against any competitor inquiries, while A/B testing will ensure your website is getting the best tailored performance for your dealership’s goals. This package is further connected through a relationship with our EDealer Digital Advertising team, ensuring your paid ads work in conjunction with the organic side.

Advantages over Essential:

  • Schema Markup
  • 2 Extra External Audit Reviews (3 in total, per year)
  • A/B Testing
  • Coordination with the Digital Advertising department

 

Package Features General Technical SEO Essential Advanced Applied Technical SEO Accelerate
Market/Keyword Research Yes Yes
SEO Reporting (Monthly) Yes Yes
Initial & Ongoing Site Optimization Yes Yes
Technical SEO Audit Yes Yes
Schema Markup No Yes
Mobile SEO Yes Yes
External SEO Audit Review 1 (per year) 3 (per year)
A/B Testing No Yes
Coordination with Digital Advertising No Yes

Content Marketing

Content Marketing is all about creating valuable and educational content that expertly informs your customers about their questions on your dealership’s offerings and beyond, as well as improving your website’s brand authority as a top ranking choice. Mixing user experience, a defined channel of a consistent organic traffic audience and positioning your website as a key source in search engines, content marketing combines all SEO is primed to do.

New Vehicle Content Marketing Plus

Vehicles are comprehensive beasts, and thus comes a lot of questions from prospective buyers. With effective content marketing, you can get out ahead of them and create informative model landing pages, comparisons against your competition, blogs that answer specific questions (ex. How does the entertainment system in the vehicle work? What models have 4×4 capabilities?, etc.) and many more. That’s exactly what this base package aims to produce, with two fully-optimized content pieces per month. You’ll receive monthly reports and strategy calls to go over how your content is contributing to your website’s performance, as well as organizing strategy for the coming month’s content direction.

New Vehicle Content Marketing Accelerate

If two pieces of content isn’t enough for your needs, our Accelerate package doubles that output, for four total landing pages or blog posts per month. Does your dealership brand have a lot of models, ones that demand specific landing page attention? Really want to hammer home how superior your models are over the competition? If so, this package is for you, thanks to its increased production. Link building is also added onto this level, a key component for next-level SEO success for the created content. Coordination with our Digital Advertising department ensures your relevant ads will be directly linked through landing pages made through this package.

Advantages over Plus:

  • 2 extra content pieces (4 in total, per month)
  • Link Building
  • Coordination with our Digital Advertising department

 

Package Features New Vehicle Content Marketing Plus New Vehicle Content Marketing Accelerate
On-site Blogs & Posts with Images 2 (per month) 4 (per month)
Model-specific Landing Pages Yes Yes
Market/Keyword Research Yes Yes
SEO/Keyword Reporting (Monthly) Yes Yes
Strategy/Performance Calls (Monthly) Yes Yes
Direct Access to Analyst Yes Yes
Content Audit Yes Yes
Ongoing Site Optimization Yes Yes
Link Building No Yes
Schema Markup Yes Yes
Mobile SEO Yes Yes
Coordination with Digital Advertising No Yes

Fixed Operations Content Marketing Plus

Your fixed operations side of business deserves as much attention as your vehicle sales department. Or, even working independently by itself, keeping your business front-of-mind for existing customers, which is key for returning business, especially in fixed ops. Our base level package produces two content pieces a month to give users a well-rounded digital experience. Allowing them to learn from your dealership, cement it as an authoritative place for online knowledge and where customers know they can go to get quality work done. An initial content audit will be done, along with ongoing optimization to ensure your site is always structured as it should to get the most out of our content marketing strategies. Monthly reports, calls and access to an SEO strategist ensures you’re always in tune with what this package provides.

Fixed Operations Content Marketing Accelerate

The operations may be fixed, but the content offering isn’t, thanks to this top level Accelerate package that adds on an extra landing page or post, for three in total per month. This level also includes model-specific landing pages, which aren’t available in the base package, allowing specialized model content. Link building allows for another degree of potential SEO optimization by fortifying a page’s position online through external linking. The Digital Advertising team will work with you through this package to expertly connect any of your ads to pertinent content pieces produced, allowing for an aggregate digital marketing solution.

Advantages over Plus:

  • 1 extra content piece (3 in total, per month)
  • Model-specific landing pages
  • Link Building
  • Coordination with our Digital Advertising department

 

Package Features Fixed Operations Content Marketing Plus Fixed Operations Content Marketing Accelerate
On-site Blogs & Posts with Images 2 (per month) 3 (per month)
Model-specific Landing Pages No Yes
Market/Keyword Research Yes Yes
SEO/Keyword Reporting (Monthly) Yes Yes
Strategy/Performance Calls (Monthly) Yes Yes
Direct Access to Analyst Yes Yes
Content Audit Yes Yes
Ongoing Site Optimization Yes Yes
Link Building No Yes
Schema Markup Yes Yes
Mobile SEO Yes Yes
Coordination with Digital Advertising No Yes

 

If you have any questions or comments about our Search Engine Optimization department, or the packages we offer, please don’t hesitate to email sales@edealer.ca. One of our strategists would be happy to field any inquiries you may have!