SEO Services
Local SEO
Your website has long been considered the online focal point for your business, and while still exceedingly important, there’s another realm you need to have control over for a holistic dealership presentation. Local SEO optimization allows you to expertly market to your direct search area and target those around you trying to find businesses just like yours. Components of this include your Google Business Profile Listing and your position in Google Maps, with optimization and monitoring of these segments being extremely significant for growth.
This introductory tier gets your dealership acquainted with the base level necessities for Local SEO. Google Business Profile optimization is the cornerstone of this package, along with Google posts. Monthly reporting will keep you up-to-date on the performance of your dealer profile, and how it’s faring from desktop to mobile. This package is a vital part of your dealership’s comprehensive online solution.
The Accelerate package adds in-depth Google Business Profile optimization features and monitoring, such as products & services support and spam fighting. Citation building is included as a key cog in expanding out your dealership’s presence across the internet. Your connection to the teams at EDealer deepens with this package’s strategy with performance calls, direct access to an analyst and connection with the Digital Advertising team.
Technical SEO
Technical SEO concerns the foundation of your website. Whether you’re building one for the first time or trying to repair your current one as you go, it’s important to consistently maintain the framework of your site. Technical SEO makes sure that your website pages effectively “speak Google’s language,” thus ensuring that they are effortlessly crawled and read by search engines and then indexed for your prospective customers to find.
Our base technical SEO package provides all-important monitoring of some of your website’s most crucial elements. This package is perfect for those who create their own content, but who may not be up to snuff on modeling it to SEO standards, we’ll pick up the slack. Or, perhaps you’re just worried about your website’s structural performance, maybe it’s never been audited for proper technical SEO quality, we’ll take care of that, too. And, thanks to our monthly reporting you’ll see the exact issues with your site and what we’re doing to resolve them.
The Accelerate package adds additional optimization, utilizing structured data and schema markup, which is code built into your website that provides better constructive extensions and data for users. Two extra audit reviews serve to show our advantages against any competitor inquiries, while A/B testing will ensure your website is getting the best tailored performance for your dealership’s goals. This package is further connected through a relationship with our EDealer Digital Advertising team, ensuring your paid ads work in conjunction with the organic side.
Content Marketing
Content Marketing focuses on creating valuable and educational content that expertly informs your customers about their questions on your dealership’s offerings and beyond, as well as improving your website’s brand authority as a top ranking choice. Mixing user experience, a defined channel of a consistent organic traffic audience and positioning your website as a key source in search engines, content marketing combines all SEO is primed to do.
With effective content marketing, you can create informative model landing pages, comparisons against your competition, blogs that answer specific questions (ex. How does the entertainment system in the vehicle work? What models have 4x4 capabilities?, etc.) and many more. That’s exactly what this base package aims to produce, with two fully-optimized content pieces per month. You’ll receive monthly reports and strategy calls to go over how your content is contributing to your website’s performance, as well as organizing strategy for the coming month’s content direction.
If two pieces of content isn’t enough for your needs, our Accelerate package doubles that output to give you a total of four landing pages or blog posts per month. Does your dealership brand have a lot of models, ones that demand specific landing page attention? Really want to hammer home how superior your models are over the competition? If so, this package is for you, thanks to its increased production. Link building is also added onto this level, a key component for next-level SEO success for the created content. Coordination with our Digital Advertising department ensures your relevant ads will be directly linked to the landing pages made through this package.
Your fixed operations side of business deserves as much attention as your vehicle sales department. Or, even working independently by itself, keeping your business front-of-mind for existing customers, which is key for returning business, especially in fixed ops. Our base level package produces two content pieces a month to give users a well-rounded digital experience. Allowing them to learn from your dealership, cement it as an authoritative place for online knowledge and where customers know they can go to get quality work done. An initial content audit will be done, along with ongoing optimization to ensure your site is always structured as it should to get the most out of our content marketing strategies. Monthly reports, calls and access to an SEO strategist ensures you’re always in tune with what this package provides.
The Accelerate package adds on an extra landing page or post, for a total of three per month. This level also adds model-specific landing pages, allowing specialized model content. Link building allows for another degree of potential SEO optimization by fortifying a page’s position online through external linking. The Digital Advertising team will work with you through this package to expertly connect any of your ads to pertinent content pieces produced, allowing for an aggregate digital marketing solution.
Email Marketing Service
Email Marketing Service (EMS) is an industry-first turnkey solution for automotive dealers that helps them to provide
a personalized engagement experience to their customers. This service offers customized email content, dedicated
landing pages and informative blog posts that are best suited to meet a dealer’s branding & promotional needs.
Our senior SEO and Content Strategists will help you bridge the gap between your brand and potential car buyers,
with an ultimate influence on your sales.
EMS helps dealers to
Engage & convert customers;
Build a compelling narrative and
Provide customers with the
relevant information.
Choose topics between model overview, fixed operations, dealer branding, seasonal topics like tire change, financing & leasing, etc.
If you have any questions or comments about our Search Engine Optimization department, or the packages we
offer, please don’t hesitate to email sales@edealer.ca.
One of our strategists would be happy to field any inquiries you may have!