It seems like a silly thing to still be talking about the benefits of inventory merchandising in 2023, but we still see that roughly 20% of dealers don’t take local photos of any vehicles, plus even more who either only photograph some vehicles (often new vehicles) or who only take one front view shot of the vehicle. Effective merchandising of used vehicle inventory can help dealerships differentiate themselves from the competition. This will enable them to build trust with potential customers, maximize sales opportunities, and manage inventory. By leveraging strategies such as photography, video marketing, detailed vehicle descriptions, pricing and discounts, calls to actions, and homepage traffic drivers, dealerships can succeed in the competitive automotive marketplace.
Tip: The content of your website should emphasize why customers should buy from your dealership - what makes you stand out from the competition. Examples include comprehensive warranty policy, certified recon, customer loyalty program, vehicle walkarounds.
Automated Google Business Profile inventory syndication
Google listings allow dealerships to showcase their for-sale vehicle inventory on their Google Profiles. Dealerships can reach more customers by providing them with information about vehicles for sale, including availability, pricing, and other key details.
Millions of people search for vehicles every day on Google. These potential customers can now see vehicle inventory from Dealer’s Google Business Profile directly on Google during their online search, including from listings found in local results and Maps.
Learn more about the benefits of deploying EDealer's automated Google vehicle listing service.
GBP Product Listings have a direct impact in local search results (maps + local pack) with exact match to the query, with far higher visibility in the SERP than any organic results.