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In today’s automotive market, it’s more important than ever to build and maintain a relationship with your customers to keep them informed and engaged. Email marketing is the perfect solution for automotive dealers looking to deliver custom, optimized content to their customers. This approach allows dealers to reach out to the audience they already have, strengthening their customers’ relationship with their brand. EDealer’s new Email Marketing service provides dealers with the tools and expertise they need to launch and establish an email marketing strategy of their own. 

How Email Marketing Helps Car Dealerships 

Email is an integral component of any optimal marketing strategy. According to a survey conducted by behavioural marketing firm SaleCycle, 59% of respondents stated that a marketing email has had an impact on their purchase decision. Similarly, email marketing software manufacturer Adestra found that about 3 out of 4 millennials prefer to communicate with businesses via email. Dealers who haven’t taken the time to create a formal approach to email marketing are missing out on exciting opportunities for promotion and communication. 

By establishing a solid email marketing strategy, dealers can educate their customers about their latest products, services, and special offers, directly engage with customers who may have questions or inquiries, and encourage them to take action via persuasive and personalized content. 

Introducing EDealer’s Email Marketing Service

In addition to our content marketing and local SEO packages, EDealer has introduced a collaborative Email Marketing service to help dealerships develop and execute effective email campaigns for their products and services. Our packages provide fully-customized emails, formatted and written with the user’s experience in mind. Our team will also build supplemental landing pages and blog posts, encouraging users to click through to your website and take action once there. All of our content is mobile-responsive, guaranteeing your message will optimally reach your audience no matter their device of choice. 

How Does EDealer’s Email Marketing Service Work? 

Dealers interested in our Email Marketing service can choose to sign up for a monthly or semi-monthly package. Once signed on for the package, dealers will work hands-on with one of our Senior SEO & Content Strategists to establish an objective and develop a core message for the campaign. Our team will execute this strategy by developing persuasive and custom content in the form of an eye-catching email, an action-oriented landing page, and an informative blog post. Once the campaign is live, our strategist will compile all the analytics and performance data you need to refine your marketing strategy further and make informed decisions for future efforts. 

Sign Up for Email Marketing Service with EDealer

Email marketing is just one of several pillars that make up a successful digital marketing strategy for automotive dealerships. Dealers can learn more about our available SEO solutions, including our Email Marketing services, right here on the EDealer website. Have any questions for the EDealer team about our available packages? Don’t hesitate to contact our team to learn more about our convenient marketing solutions and what they can achieve for your dealership!